Yesterday it was finally there… the launch of the new H&M beauty department!
H&M announced an update of her beauty department a while ago. Stating their collection would not longer only exist out of a wider range of make-up and make-up accessories. But also out of Hair- and body products, which were added. Everything would get a luxurious update and would be available in selected stores starting from September 10th.
The collection will be updated every season, there will be limited editions and, like with the fashion collection, there will be a conscious range as well with more sustainable products.
So as you would expect yesterday after work I rushed to the H&M store at the Meir (Antwerp) to discover the new beauty department. I’ve already seen a few things online so I was really excited to see everything in real life.
Odette Lunettes, c’est quoi? Well, the wonderful and amazing Eline de Munck is not only a singer, (voice)actress and tv-host she’s also an awesome designer! She designed the most beautiful, cool and trendy (unisex) glasses you’ve ever seen!
Today was the official launch and also opening of the Odette Lunettes temporary store at Meir 40 (Antwerp).
During my lunch break I couldn’t get there fast enough! When I talked to Eline she was very nice, as always, and she told me how she has been wearing glasses since she was 15. This collection is something she stands for with passion. She was part of creating this line from A to Z, from development to production. If you wear an Odette Lunettes you really wear a piece of Eline.
“The philosophy behind my brand is simple: trendy, fun, fashionable and affordable glasses. This way you don’t have to wear the same glasses for 5 years. You can add an Odette Lunettes to your collection, this way you have a refreshing change, the needed variation and you’re always trendy!” (translated from the press files) Continue reading